What it is: A collection of Ammuri's most potent anti-ageing serums, enriched with vitamin C, whitening actives, and collagen-boosting ingredients. What it does: It tackles fine lines, dullness, and pigmentation by smoothing skin texture, firming the complexion, and restoring a youthful, radiant glow. Who it's for: Perfect for anyone who wants targeted, age-defying results and a more even, luminous skin tone.
Target fine lines, dullness and pigmentation with Ammuri's Anti-Ageing Serums. Infused with vitamin C and collagen boosters, each formula helps smooth texture, firm skin and restore glow for visible age-defying results.
Frequently Asked Questions
What is the best anti-ageing serum ingredient?
Retinol is the most clinically proven ingredient for reducing fine lines and improving skin texture. Vitamin C is the best choice for brightening and antioxidant protection. Hyaluronic acid is ideal for hydration and plumping. For best results, many people use a combination — vitamin C in the morning and retinol in the evening.
How do I choose the right anti-ageing serum for my skin?
Consider your main concern: if it's fine lines and wrinkles, choose a retinol serum. If it's dullness or dark spots, opt for a vitamin C or brightening serum. If it's dehydration and loss of firmness, a hyaluronic acid serum is a great starting point. You can also layer serums to address multiple concerns.
Can I use an anti-ageing serum if I have sensitive skin?
Yes, but choose carefully. Start with lower concentrations of retinol (3.5%) and introduce it gradually. Vitamin C and hyaluronic acid are generally well-tolerated by sensitive skin. Always patch test new products and build up frequency slowly.
Should I use an anti-ageing serum morning or evening?
It depends on the serum. Vitamin C serums are best used in the morning as they provide antioxidant protection throughout the day. Retinol serums should be used in the evening as they can increase sun sensitivity. Hyaluronic acid can be used at any time.
How long until I see results from an anti-ageing serum?
Hydration and brightness improvements are often visible within 1–2 weeks. Visible reduction in fine lines and improved firmness typically takes 8–12 weeks of consistent use. For deeper wrinkles and significant texture changes, allow 3–6 months.
