The Ammuri Anti-Ageing Routine is built around a layered approach to skin renewal. Fine lines, loss of firmness and uneven texture respond best to a combination of targeted actives used consistently over time — not a single product. This collection brings together Retinol, Peptides, Collagen support and daily SPF protection into one cohesive system.
The Complete Anti-Ageing Routine
Effective anti-ageing skincare works on two levels: supporting the skin’s natural renewal processes overnight, and protecting that progress during the day with SPF. This routine is structured around both. Each product is selected to complement the next, building cumulative results with consistent use.
Step 1 — Morning & Evening
Cleanse & Prepare
Begin with a gentle, non-stripping cleanser. Clean, balanced skin allows actives to absorb fully and perform at their best.
Step 2 — Morning & Evening
Peptide or Collagen Serum
Apply the Peptide Anti-Ageing Serum or Collagen Peptide Serum to clean skin. Peptides support the skin’s structural proteins, helping to maintain firmness and smooth the appearance of fine lines over time.
Step 3 — Evening Only
Retinol Serum
Apply Retinol 3.5% or Retinol MAX 5% as the final active step in your evening routine. Retinol supports skin cell renewal, helping to refine texture and reduce the visible appearance of fine lines with consistent use. Begin 2–3 nights per week and build gradually.
Step 4 — Morning Only
Vitamin C SPF 50 — Essential
The Vitamin C SPF 50 is the most important daytime step. Retinol increases skin sensitivity to UV, making daily SPF non-negotiable. It also delivers antioxidant protection and supports a more radiant complexion throughout the day.
Morning vs Evening — Layering Guide
Morning Routine
Cleanse gently
Peptide or Collagen Serum — apply to damp skin, pat in gently
Allow 60 seconds to absorb fully
Vitamin C SPF 50 — apply generously as the final step, every morning without exception
Evening Routine
Double cleanse if wearing SPF or makeup
Peptide or Collagen Serum — apply first to clean skin
Retinol Serum — apply as the final active step, 2–3 nights per week to begin
If skin feels dry, a light moisturiser can be applied over Retinol once it has absorbed
No SPF needed in the evening
Note: When introducing Retinol for the first time, start slowly. Use 2–3 nights per week for the first 4 weeks before increasing frequency. This allows your skin to build tolerance gradually and minimises the risk of irritation.
Understanding Retinol — A Beginner’s Guide
Retinol is one of the most studied and respected ingredients in skincare. It works by supporting the skin’s natural cell renewal cycle, which slows with age. With consistent use, it can help refine texture, smooth the appearance of fine lines and support a more even, radiant complexion.
Starting out: Begin with 2–3 applications per week. Some initial dryness or mild sensitivity is normal as your skin adjusts — this typically settles within 3–4 weeks.
SPF is essential: Retinol increases photosensitivity. Daily SPF 50 every morning is not optional — it protects your skin and your results.
Patience is part of the process: Retinol results build over weeks and months, not days. Consistency is the most important factor.
Which strength to choose: If you are new to Retinol, begin with the 3.5% formula. Once your skin has adjusted over 6–8 weeks, you may progress to the MAX 5% for more advanced support.
How Long Until You See Results?
Anti-ageing results require patience and consistency. Here is a realistic timeline based on daily use of the full routine:
Week 1–2
Improved hydration and a more rested, comfortable complexion. Skin feels smoother to the touch.
Week 3–6
Texture begins to refine. Skin tone looks more even. Some initial Retinol adjustment may occur — this is normal.
Week 6–12
Visible improvement in skin smoothness and radiance. Fine lines appear less defined with consistent use and SPF protection.
Month 3+
Sustained firmness support and noticeably more refined skin texture. Long-term results build with continued, consistent use.
The Anti-Ageing Routine System
For the best results, use the complete routine together. Each product is formulated to complement the next — Peptides support firmness during the day, Retinol supports renewal overnight, and SPF 50 protects your progress every morning.
Retinol MAX 5% or Retinol 3.5% — evening skin renewal support
Peptide Anti-Ageing Serum with Matrixyl 3000 — firmness and fine line support
Collagen Peptide Serum — hydration and structural support
Vitamin C SPF 50 — essential daily antioxidant protection
24K Gold Peel-Off Mask — weekly radiance and deep cleansing treatment
Using the complete system gives your skin the best possible environment to renew, firm and radiate — consistently, over time.
Frequently Asked Questions
I’ve never used Retinol before. Where do I start?
Start with the Retinol 3.5% formula, used 2–3 nights per week. Apply a small amount to clean skin as the final step in your evening routine. After 4–6 weeks, once your skin has adjusted, you can increase frequency to every other night or nightly if comfortable. Always use SPF 50 every morning when using Retinol.
My skin feels dry or slightly sensitive after starting Retinol. Is this normal?
Yes — some initial dryness or mild sensitivity is a common and temporary response as your skin adjusts to Retinol. Reduce frequency to once or twice per week if needed, and ensure you are applying SPF every morning. This typically settles within 3–4 weeks. If irritation persists, pause use and consult a skincare professional.
Can I use Peptide Serum and Retinol together?
Yes. Apply the Peptide Serum first to clean skin, allow it to absorb for 60 seconds, then follow with Retinol in the evening. Peptides and Retinol are complementary — Peptides support firmness and hydration while Retinol supports cell renewal.
Do I really need SPF if I’m using anti-ageing products?
Yes — especially when using Retinol. Retinol increases your skin’s sensitivity to UV light, which can cause irritation and counteract the benefits of your routine. Daily SPF 50 is the single most important protective step in any anti-ageing routine. The Vitamin C SPF 50 is designed to be worn every morning as the final step.
How long will each product last?
With regular use, each 30ml serum typically lasts 6–8 weeks. The SPF 50 (50ml) lasts approximately 4–6 weeks with daily full-face application. The 24K Gold Mask, used weekly, lasts approximately 8–10 weeks.
Can I use this routine if I have sensitive skin?
Yes, with care. Begin with the Peptide Serum and SPF only for the first 2–3 weeks before introducing Retinol. When you do introduce Retinol, start with the 3.5% formula at a low frequency — once or twice per week — and build gradually. Listen to your skin and reduce frequency if any sensitivity occurs.
When will I start to see visible results?
Most customers notice improved hydration and a more comfortable complexion within the first 2 weeks. Visible improvements in texture and fine lines typically become noticeable between weeks 6 and 12 with consistent daily use and SPF protection. Anti-ageing results are cumulative — the longer you use the routine, the more pronounced the benefits become.
✔ UK-MadeFormulated and produced in the United Kingdom
✔ Cruelty-FreeNever tested on animals
✔ Science-BackedClinically considered ingredients
✔ 30-Day GuaranteeShop with confidence
Individual results vary. Consistent daily use and SPF protection are essential for best results. Retinol is not recommended during pregnancy or breastfeeding — consult a healthcare professional if you have any concerns. These products are not intended to diagnose, treat or cure any skin condition.
