Formulated to help improve the appearance of fine lines, uneven skin tone and loss of firmness — Ammuri's Anti-Ageing & Retinol collection brings together targeted serums, creams and supporting treatments as part of a consistent skincare routine. From gentle introductory formulas to maximum-strength options, use the guide below to find your perfect match.
Trusted by thousands of customers across the UK. Free UK delivery on orders over £30.
⭐ Most Popular: New to retinol? Most customers begin with Retinol Supreme 2.5%, while experienced users often choose 24-Hour Retinol 5% with Apple Stem Cell for a more intensive overnight routine.
Which Retinol Should I Choose?
Beginners — new to retinol
Retinol Supreme 2.5% — The ideal starting point. A gentle 2.5% formula to help your skin gradually adjust to retinol.
Pro-Retinol 2.5% — A gradual introduction option, well-suited to those with more reactive or sensitive skin.
Regular users — building tolerance
Retinol 3.5% — For those who have used retinol before and are ready to step up. Helps support a more refined skin texture over time.
Experienced users — stronger formulas
High Strength Retinol 4% — For experienced retinol users wanting a more intensive formula to help improve the appearance of deeper lines.
Retinol MAX 5% — Maximum-strength option. Best suited to those with established retinol tolerance.
Premium intensive
24-Hour Retinol 5% with Apple Stem Cell — Our premium overnight retinol serum combining Retinol 5% with Apple Stem Cell technology as part of an intensive evening skincare routine.
Retinol-free alternatives
Peptide Anti-Ageing Serum (Matrixyl 3000) — A retinol-free option that helps support skin firmness and the appearance of fine lines using peptide technology. Suitable for daytime use.
Collagen Peptide Serum — Hydration and peptide support to help maintain a plumper, more comfortable-feeling complexion.
24K Gold Face Serum — Supports a radiant, glowing appearance. A luxurious addition to any routine.
Q10 Face Cream & Retinol 2.5% — Combines Coenzyme Q10 with a low-strength retinol for a gentle all-in-one day or night cream.
Optional tool
Microneedling Serum Roller — An optional at-home tool to complement your serum routine. Not suitable for beginners or sensitive skin.
Simple Evening Routine
Cleanse
Apply your chosen retinol serum
Finish with a moisturiser
Apply SPF the following morning
Shop by Concern
Fine lines & wrinkles Start with a retinol serum used 2–3 nights per week, building gradually. The Retinol MAX 5% or 24-Hour Retinol 5% with Apple Stem Cell are popular choices for targeting the appearance of established lines.
Loss of firmness Peptides and retinol work well together to help support a firmer-looking complexion. Try the Peptide Anti-Ageing Serum (Matrixyl 3000) in the morning and a retinol serum at night.
Uneven skin tone & post-blemish marks Retinol helps support a more even-looking skin texture over time. For targeted dark spot concerns, explore our Dark Spots & Brightening collection alongside your retinol routine.
Non-retinol alternatives Not ready for retinol? Our Face Serums collection includes brightening, hydrating and anti-ageing serums suitable for daytime use and all skin types.
Key Ingredients & How They Work
Retinol — A Vitamin A derivative used in skincare to help improve the appearance of fine lines, uneven texture and skin tone over time. Best used at night. Always follow with SPF during the day.
Matrixyl 3000 & Peptides — Signal peptides that help support the appearance of firmer, smoother-looking skin. Well-tolerated and suitable for all skin types including sensitive. Read our anti-ageing routine guide →
Coenzyme Q10 (CoQ10) — An antioxidant that helps support the appearance of energised, healthy-looking skin. Featured in the Q10 Face Cream & Retinol 2.5%.
Collagen Peptides — Help support a hydrated, plumper-feeling complexion over time. Featured in the Collagen Peptide Serum.
Retinol can make your skin more sensitive to the sun, so daily broad-spectrum SPF is an important part of your skincare routine. Apply SPF 30 or higher every morning — even on cloudy days. Our Vitamin C Day Serum SPF 50 from the Face Serums collection is an ideal daytime companion.
Frequently Asked Questions
Which retinol should I start with? If you’re new to retinol, start with the Retinol Supreme 2.5% or Pro-Retinol 2.5%. Use once or twice a week at night, on dry skin, and build up gradually over 4–6 weeks before increasing frequency or strength.
How often should I use retinol? Start with 1–2 nights per week and increase to every other night as your skin adjusts. Most people work up to 3–4 nights per week over 6–8 weeks. If you experience dryness or sensitivity, reduce frequency and build back up slowly.
Can I use retinol with Vitamin C? We recommend using them at different times of day. Apply Vitamin C in the morning (with SPF) and retinol at night. This helps avoid potential sensitivity and allows each ingredient to work effectively.
How long before I see visible improvements? Most customers notice an improvement in skin texture and tone within 6–8 weeks of consistent use. The appearance of fine lines typically improves with continued use over 3–6 months. Results vary by skin type and starting strength.
Do I need SPF when using retinol? Yes — always. Retinol can make skin more sensitive to the sun, which may affect your results if skin is unprotected. Apply a broad-spectrum SPF every morning. Our Vitamin C Day Serum SPF 50 is a popular combined brightening and protection option.
Not Sure Which Routine Is Right for You?
Our team is here to help. Chat with us live using the chat icon below and we’ll recommend the right retinol strength and routine for your skin type, concerns and experience level — no obligation, just honest advice.
