{"title":"Anti-Ageing \u0026 Retinol","description":"\u003cp\u003eShop Ammuri's Anti-Ageing \u0026amp; Retinol collection — clinically formulated serums and creams with retinol, peptides and collagen to reduce fine lines, firm skin and restore a youthful glow.\u003c\/p\u003e","products":[{"product_id":"anti-aging-face-serum-am-muri-retinol-3-5","title":"Retinol 3.5% Face Serum for Anti-Ageing \u0026 Skin Renewal | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eReduces fine lines and renews skin texture with retinol 3.5%.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a high-strength Retinol 3.5% face serum by Ammuri, formulated to deliver powerful anti-ageing benefits in a lightweight, fast-absorbing formula. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It targets fine lines, wrinkles, and uneven skin texture, promoting cell renewal and a smoother, more youthful complexion with nightly use. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suitable for all skin types, particularly those looking to address visible signs of ageing and improve overall skin tone and firmness.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003ch2\u003eExperience the Power of High Volume Retinol with Ammuri Skincare\u003c\/h2\u003e\u003cp\u003eDiscover the transformative power of Ammuri High Volume Retinol Serum 3.5%. This \u003cstrong\u003eanti ageing face serum\u003c\/strong\u003e is crafted to rejuvenate and revitalize your skin. It is perfect for those seeking youthful radiance.\u003c\/p\u003e\u003cp\u003eThe lightweight formula absorbs quickly. It delivers moisture deep into the skin, leaving it soft and supple.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eHow long does retinol take to work?\u003c\/h3\u003e\u003cp\u003eMost people notice improvements in skin texture and tone within 4–6 weeks. Visible reduction in fine lines typically takes 3–6 months of consistent nightly use.\u003c\/p\u003e\u003ch3\u003eCan I use retinol every night?\u003c\/h3\u003e\u003cp\u003eStart 2–3 times per week to allow your skin to adjust, then increase to nightly use after 4–6 weeks.\u003c\/p\u003e\u003ch3\u003eDo I need to use SPF when using retinol?\u003c\/h3\u003e\u003cp\u003eYes — daily SPF 30 or higher is essential. Apply retinol in the evening only.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 3.5%\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, uneven skin texture, early-to-mid signs of ageing\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin every evening; always follow with SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Improved texture in 4–6 weeks; visible wrinkle reduction in 3–6 months\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eVegan:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44168031797540,"sku":"","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/retinol-3-5-recreation.png?v=1778854393"},{"product_id":"high-strength-retinol-serum-4-percent-hyaluronic-acid","title":"High Strength Retinol 4% Serum for Wrinkles \u0026 Dark Spots (30ml) | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eStimulates collagen, reduces wrinkles and dark spots with retinol 4%.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a high-strength Retinol 4% face serum by Ammuri, enriched with hyaluronic acid for deep hydration alongside powerful anti-ageing action. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It stimulates collagen production, reduces fine lines, wrinkles, and dark spots, and improves overall skin texture and firmness. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for those with mature or ageing skin who want a potent retinol treatment that delivers visible results.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003ch2\u003eWhy Choose the High Strength Retinol Serum?\u003c\/h2\u003e\u003cp\u003eFormulated with 4% retinol, this serum penetrates deeply, stimulating collagen production and cell turnover. The result is smoother, firmer skin, full of vitality. The inclusion of hyaluronic acid ensures a boost of hydration, locking in moisture and keeping your skin plump and youthful.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 4%, Hyaluronic Acid\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Mature skin, deep wrinkles, fine lines, dark spots, loss of firmness\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin 2–3x per week in the evening; increase to nightly once skin adjusts. Always use SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Improved texture in 4–6 weeks; visible wrinkle and dark spot reduction in 2–3 months\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eVegan:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44168032387364,"sku":"","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/retinol-4.png?v=1778854838"},{"product_id":"apple-stem-cell-retinol-serum-ultimate-anti-aging","title":"Retinol 5% Serum with Apple Stem Cell for Anti-Ageing, Acne \u0026 Dark Spots (30ml) | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a high-performance Retinol 5% face serum by Ammuri, uniquely enriched with Apple Stem Cell technology to accelerate skin renewal and collagen production. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It visibly reduces wrinkles, fine lines, dark spots, and acne scarring while improving skin tone, texture, and firmness. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suited to those with mature, acne-prone, or pigmented skin who want a powerful, results-driven serum for nightly use.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003ch2\u003eUnlock Youthful Skin with Ammuri Retinol 5% Serum\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e✔️ High Strength 5% Retinol for fast anti-ageing results\u003c\/li\u003e\n\u003cli\u003e🍎 Infused with Apple Stem Cell to boost collagen \u0026amp; elasticity\u003c\/li\u003e\n\u003cli\u003e✨ Reduces fine lines, wrinkles \u0026amp; dark spots\u003c\/li\u003e\n\u003cli\u003e🌿 Smooths texture, clears acne \u0026amp; unclogs pores\u003c\/li\u003e\n\u003cli\u003e💧 Hydrating \u0026amp; gentle – suitable for most skin types\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eReverse visible signs of ageing with Ammuri's high-performance Retinol 5% Serum, enriched with Apple Stem Cell technology.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 5%, Organic Apple Stem Cell Extract\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Wrinkles, fine lines, dark spots, acne scarring, loss of firmness\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin every evening; always follow with SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Improved texture and tone in 4–6 weeks; visible wrinkle and spot reduction in 2–3 months\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml | \u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eDermatologist Approved:\u003c\/strong\u003e Yes\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44168032977188,"sku":"APPLESTEM02","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/retinol-5-apple-stem-cell.png?v=1778855039"},{"product_id":"powerful-anti-aging-serum-retinol-5-percent","title":"Retinol MAX 5% Anti-Ageing Serum for Youthful \u0026 Firm Skin | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eA high-strength retinol serum formulated for those ready to take their anti-ageing routine to the next level — supporting skin cell renewal, texture refinement, and the gradual reduction of fine lines with consistent evening use.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e🔄 Accelerates skin cell turnover — supporting fresher, smoother skin at the surface\u003c\/li\u003e\n\u003cli\u003e🔬 Helps visibly reduce the appearance of fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003e✨ Improves skin texture and radiance over time\u003c\/li\u003e\n\u003cli\u003e🌙 Designed for evening use — works overnight during the skin’s natural renewal cycle\u003c\/li\u003e\n\u003cli\u003e🇬🇧 Formulated \u0026amp; made in the UK  •  Cruelty-free  •  Dermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to Start Safely\u003c\/h2\u003e\n\u003cp\u003eRetinol is one of the most well-researched anti-ageing ingredients available — but it requires a gradual introduction. Begin with once per week for the first two weeks, then slowly increase frequency over 6–8 weeks as your skin builds tolerance. Most people can reach 3–5 times per week with a comfortable, well-managed routine.\u003c\/p\u003e\n\u003cp\u003e→ \u003ca href=\"\/en-au\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/retinol-101-how-to-start-safely-without-irritation\"\u003e\u003cstrong\u003eRead our complete Retinol 101 guide — How to Start Safely Without Irritation\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eStep 1:\u003c\/strong\u003e Cleanse thoroughly and allow skin to dry completely (wait 20–30 minutes after cleansing for best tolerance).\u003cbr\u003e\n\u003cstrong\u003eStep 2:\u003c\/strong\u003e Apply a small amount — a pea-sized quantity is sufficient for the entire face.\u003cbr\u003e\n\u003cstrong\u003eStep 3:\u003c\/strong\u003e Follow immediately with the Organic Aloe Vera Gel or a gentle moisturiser to support comfort.\u003cbr\u003e\n\u003cstrong\u003eStep 4:\u003c\/strong\u003e Use SPF 50 every morning without exception — retinol increases photosensitivity significantly.\u003c\/p\u003e\n\n\u003ch2\u003eComplete Your Anti-Ageing Routine\u003c\/h2\u003e\n\u003cp\u003eRetinol MAX 5% is Step 2 of the Ammuri Anti-Ageing Routine — designed to work in sequence with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e🧬 \u003ca href=\"\/en-au\/products\/peptide-anti-ageing-serum-matrixyl-3000-ammuri\"\u003e\u003cstrong\u003ePeptide Anti-Ageing Serum\u003c\/strong\u003e\u003c\/a\u003e — Apply before retinol on retinol nights to support collagen synthesis and barrier integrity\u003c\/li\u003e\n\u003cli\u003e🌿 \u003ca href=\"\/en-au\/products\/organic-aloe-vera-gel-amuri\"\u003e\u003cstrong\u003eOrganic Aloe Vera Gel\u003c\/strong\u003e\u003c\/a\u003e — Apply after retinol to calm, hydrate, and support skin comfort overnight\u003c\/li\u003e\n\u003cli\u003e☀️ \u003ca href=\"\/en-au\/products\/vitamin-c-day-cream-spf-50-for-brightening-sun-protection-ammuri\"\u003e\u003cstrong\u003eVitamin C Day Cream SPF 50\u003c\/strong\u003e\u003c\/a\u003e — Essential every morning — non-negotiable when using retinol\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e→ \u003ca href=\"\/en-au\/pages\/anti-ageing-routine\"\u003e\u003cstrong\u003eView the Complete Anti-Ageing Routine\u003c\/strong\u003e\u003c\/a\u003e — a step-by-step guide to using retinol safely and effectively.\u003c\/p\u003e\n\n\u003ch2\u003eWhen Will I See Results?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 1–2:\u003c\/strong\u003e Skin may feel slightly drier or more sensitive as it adjusts — this is normal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 3–4:\u003c\/strong\u003e Skin texture begins to refine; radiance improves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 6–8:\u003c\/strong\u003e Fine lines appear softer; skin looks more rested and even\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeek 12+:\u003c\/strong\u003e Meaningful, sustained improvement in skin firmness and clarity with continued use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eIndividual results vary. Consistent use and daily SPF 50 are essential for optimal results.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003ch2\u003eWhy Ammuri?\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e🇬🇧 Formulated \u0026amp; made in the UK\u003c\/li\u003e\n\u003cli\u003e🧪 Dermatologically tested\u003c\/li\u003e\n\u003cli\u003e🐰 Cruelty-free — never tested on animals\u003c\/li\u003e\n\u003cli\u003e✅ 30-day satisfaction guarantee\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is 5% retinol suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eA: This is a high-strength formulation. If you are new to retinol, begin with once per week and build gradually. Read our \u003ca href=\"\/en-au\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/retinol-101-how-to-start-safely-without-irritation\"\u003eRetinol 101 guide\u003c\/a\u003e before starting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why must I use SPF with retinol?\u003c\/strong\u003e\u003cbr\u003eA: Retinol accelerates cell turnover, making skin more sensitive to UV radiation. Without daily SPF 50, you risk UV damage that counteracts retinol’s benefits. \u003ca href=\"\/en-au\/blogs\/ammuri-skincare-achieve-healthy-and-glowing-skin\/why-spf-is-the-most-important-skincare-step-you-might-be-skipping\"\u003eLearn more about SPF\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use retinol with brightening ingredients?\u003c\/strong\u003e\u003cbr\u003eA: Yes — retinol and brightening actives like Kojic Acid and Vitamin C are complementary. Use brightening actives in the morning; retinol in the evening on alternate nights.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What if my skin feels irritated?\u003c\/strong\u003e\u003cbr\u003eA: Reduce frequency and apply the Aloe Vera Gel after retinol to support comfort. Never apply retinol to damp skin — always wait until skin is fully dry after cleansing.\u003c\/p\u003e\n\n\u003chr\u003e\n\u003cp\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44168034124068,"sku":"","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/retinol-5-serum.png?v=1778840314"},{"product_id":"q10-face-cream-advanced-retinol-firming","title":"Q10 Face Cream \u0026 Retinol 2.5% Firming Day \u0026 Night Cream | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a dual anti-ageing cream set by Ammuri, combining a Q10 Face Cream with a Retinol 2.5% Firming Cream for use day and night. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It firms and smooths the skin, reduces fine lines and wrinkles, boosts elasticity, and deeply hydrates for a visibly more youthful complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone with mature or ageing skin who wants a complete day-and-night moisturising routine that actively fights signs of ageing.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eDiscover the transformative power of our \u003cstrong\u003eQ10 face cream\u003c\/strong\u003e, a true gem in Ammuri Beauty's skincare collection. This innovative day and night cream combines Q10 and 2.5% retinol for an unmatched firming duo. The \u003cstrong\u003eQ10 face cream\u003c\/strong\u003e works tirelessly to combat signs of aging, enhancing skin elasticity and smoothing fine lines.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Coenzyme Q10, Retinol 2.5%\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, loss of firmness and elasticity, mature or ageing skin\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply Q10 Day Cream in the morning; apply Retinol 2.5% Firming Cream in the evening\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Visibly firmer, smoother skin in 4–6 weeks; significant wrinkle reduction in 2–3 months\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eVegan:\u003c\/strong\u003e Yes | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":44168058274084,"sku":"EM-P1BP-LBOR","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/ammuri-q10-face-cream-jar-on-display.jpg?v=1752965205"},{"product_id":"retinol-apple-stem-cell-cream","title":"Apple Stem Cell Age Reverse Cream for Wrinkles \u0026 Skin Renewal | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is an advanced anti-ageing face cream by Ammuri, combining Retinol with Apple Stem Cell technology to reverse visible signs of skin ageing. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It reduces fine lines and wrinkles, promotes cell renewal, improves skin elasticity, and delivers deep hydration for a firmer, more youthful complexion. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone with mature or ageing skin who wants a daily cream that actively works to restore a younger-looking, radiant appearance.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eTransform your skincare routine with the Pro Retinol Apple Stem Cell Anti Aging Cream from Ammuri Skincare. This revolutionary product combines the power of retinol and apple stem cells to deliver visibly youthful skin. Rich in antioxidants, it protects your skin against environmental stressors, hydrates deeply, and promotes cell renewal for a radiant glow.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol, Apple Stem Cell Extract\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, loss of elasticity, mature or ageing skin\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin daily; use in the evening and always follow with SPF the next morning\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Visibly smoother, firmer skin in 4–6 weeks\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44168059584804,"sku":"05130","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/apple-stem-cell-cream.png?v=1778856158"},{"product_id":"collagen-peptide-serum-matrixyl-3000","title":"Collagen Peptide Serum for Youthful Radiance \u0026 Firming | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a Collagen Peptide Serum by Ammuri, powered by Matrixyl 3000 to stimulate collagen production and support skin firmness. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It reduces fine lines and wrinkles, improves skin elasticity, deeply hydrates, and brightens the complexion for a more youthful and radiant appearance. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Suitable for all skin types, ideal for anyone wanting to boost collagen levels, firm the skin, and achieve a smoother, more luminous complexion.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eDiscover the power of the Matrixyl 3000 Serum by Ammuri Skincare. Formulated with cutting-edge collagen peptides, this serum targets fine lines and wrinkles, supports skin elasticity, and delivers deep hydration without a greasy feel. The lightweight texture absorbs quickly, making it ideal for both men and women seeking a radiant glow.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Matrixyl 3000, Collagen Peptides\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, loss of firmness, dull complexion, all skin types\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply 2–3 drops to clean skin morning and\/or evening; follow with moisturiser\u003cbr\u003e\u003cstrong\u003eResults Timeline:\u003c\/strong\u003e Plumper, smoother skin in 4–6 weeks; visible firming in 2–3 months\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44168059978020,"sku":"6M-NTO9-GBW8","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/collagen-peptide-serum.png?v=1778856144"},{"product_id":"peptide-anti-ageing-serum-matrixyl-ammuri","title":"Peptide Anti-Ageing Serum with Matrixyl 3000 | Fine Lines \u0026 Firmness | Ammuri Beauty","description":"\u003ch2\u003eFirmness, Rebuilt From Within\u003c\/h2\u003e\u003cp\u003eThe Ammuri Peptide Anti-Ageing Serum with Matrixyl 3000 is a gentle yet powerful daily treatment designed to support the skin's structural proteins — collagen and elastin — from the inside out. Formulated for those who want meaningful anti-ageing results without the sensitivity associated with stronger actives, this serum works quietly and consistently to visibly smooth fine lines, improve firmness, and restore a more youthful-looking complexion.\u003c\/p\u003e\u003cp\u003eSuitable for morning and evening use. The ideal companion to your Retinol routine.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly reduces the appearance of fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003eSupports improved skin firmness and elasticity over time\u003c\/li\u003e\n\u003cli\u003ePromotes collagen synthesis for a more structured, resilient complexion\u003c\/li\u003e\n\u003cli\u003eDeeply hydrating without heaviness or greasiness\u003c\/li\u003e\n\u003cli\u003eGentle enough for daily use — morning and evening\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin and those new to anti-ageing actives\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\u003cp\u003eFormulated for those experiencing:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEarly to established fine lines, particularly around the eyes, mouth, and forehead\u003c\/li\u003e\n\u003cli\u003eLoss of skin firmness or a feeling of skin laxity\u003c\/li\u003e\n\u003cli\u003eSkin that has lost its bounce or resilience\u003c\/li\u003e\n\u003cli\u003eThose seeking a gentle, daily anti-ageing treatment\u003c\/li\u003e\n\u003cli\u003eThose using Retinol in the evening who want a complementary morning treatment\u003c\/li\u003e\n\u003cli\u003eSensitive skin types looking for effective anti-ageing without irritation\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuitable for all skin types. Safe for use from your late 20s onwards as a preventative measure.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eIngredient Spotlight\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMatrixyl 3000 (Palmitoyl Tripeptide-1 \u0026amp; Palmitoyl Tetrapeptide-7)\u003c\/strong\u003e\u003cbr\u003eOne of the most studied peptide complexes in skincare, Matrixyl 3000 works by signalling the skin to produce more collagen and repair the extracellular matrix. Clinical studies have shown it can visibly reduce the depth of wrinkles and improve skin firmness with consistent use. It is gentle, well-tolerated, and highly compatible with other actives.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArgireline (Acetyl Hexapeptide-3)\u003c\/strong\u003e\u003cbr\u003eOften referred to as a topical alternative to more invasive treatments, Argireline works by relaxing the facial muscles responsible for expression lines. With regular use, it helps visibly soften the appearance of dynamic wrinkles around the eyes and forehead.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cbr\u003eA multi-weight Hyaluronic Acid complex that hydrates at multiple skin depths — from the surface to deeper layers. It plumps the appearance of fine lines while maintaining skin comfort and barrier integrity throughout the day.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCopper Peptides\u003c\/strong\u003e\u003cbr\u003eNaturally occurring complexes that support wound healing, collagen production, and antioxidant defence. Copper Peptides help the skin maintain its structural integrity and support a firmer, more even-toned appearance over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eVitamin E (Tocopherol)\u003c\/strong\u003e\u003cbr\u003eA fat-soluble antioxidant that protects the skin from free radical damage and supports the skin barrier. It works synergistically with peptides to enhance overall skin resilience and comfort.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eTexture \u0026amp; Feel\u003c\/h2\u003e\u003cp\u003eThe Peptide Anti-Ageing Serum has a silky, water-light texture that absorbs instantly without residue. It layers beautifully beneath moisturiser and SPF, making it the perfect first active step in your morning routine. Non-greasy, non-sticky, and suitable for use under makeup.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eMorning Routine (AM) — Recommended Primary Application\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eCleanse and tone\u003c\/li\u003e\n\u003cli\u003eDispense 3–4 drops onto fingertips\u003c\/li\u003e\n\u003cli\u003ePress gently into skin — focus on areas of concern such as forehead, eye area, and nasolabial folds\u003c\/li\u003e\n\u003cli\u003eFollow with your moisturiser\u003c\/li\u003e\n\u003cli\u003eFinish with SPF 50\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eEvening Routine (PM) — Optional\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eDouble cleanse\u003c\/li\u003e\n\u003cli\u003eApply peptide serum\u003c\/li\u003e\n\u003cli\u003eIf using Retinol, apply Retinol serum after the peptide serum has absorbed\u003c\/li\u003e\n\u003cli\u003eFollow with night moisturiser\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eFor best results, use consistently morning and evening for a minimum of 8–12 weeks.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eResults Timeline\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWeeks 1–2:\u003c\/strong\u003e Skin feels immediately more hydrated and plump. Fine lines appear softened due to improved hydration levels.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeeks 3–4:\u003c\/strong\u003e Skin texture begins to feel smoother and more refined. Early improvement in firmness becomes noticeable, particularly around the jaw and cheeks.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeeks 6–8:\u003c\/strong\u003e Visible reduction in the depth of fine lines. Skin looks more structured, lifted, and luminous.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLong-term consistency:\u003c\/strong\u003e Collagen support compounds with continued use. Skin maintains improved firmness and resilience, with a visibly more youthful appearance at the 3–6 month mark.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eComplete Your Anti-Ageing Routine\u003c\/h2\u003e\u003cp\u003eFor optimal results, pair with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri 24-Hour Retinol 5% Serum\u003c\/strong\u003e — use in the evening to complement this serum's daytime collagen support with accelerated cell renewal overnight\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri Vitamin C Day Cream SPF 50\u003c\/strong\u003e — essential daily protection that shields skin from UV damage and prevents further signs of ageing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eThe most effective anti-ageing routines combine peptides for structural support, Retinol for cell renewal, and SPF for daily protection. Together, they form a complete, science-backed approach to younger-looking skin.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eCan I use this serum alongside Retinol?\u003c\/strong\u003e\u003cbr\u003eYes — and we actively recommend it. Use this Peptide Serum in the morning and your Retinol serum in the evening for a complementary day-and-night anti-ageing routine. They work on different mechanisms and enhance each other's results.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs this suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003eYes. Peptides are among the most well-tolerated actives in skincare. This serum has been formulated without common irritants and is suitable for daily use on sensitive skin types.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhen should I start using a peptide serum?\u003c\/strong\u003e\u003cbr\u003ePeptide serums can be introduced from the late 20s as a preventative measure. The earlier you support collagen production, the more resilient your skin remains over time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this under makeup?\u003c\/strong\u003e\u003cbr\u003eYes. The lightweight, fast-absorbing texture makes it ideal for use under makeup. Allow 60 seconds for full absorption before applying moisturiser and SPF.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow is this different from the Retinol Serum?\u003c\/strong\u003e\u003cbr\u003eRetinol works by accelerating cell turnover and is best used in the evening due to UV sensitivity. Peptides work by signalling collagen production and are gentle enough for morning use. 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Enriched with the potent combination of Vitamin C and Hyaluronic Acid, it works diligently to diminish wrinkles and enhance elasticity. Each drop penetrates deeply into the skin, ensuring maximum absorption and efficacy.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 2.5%, Vitamin C, Hyaluronic Acid\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, dull skin, dehydration, all skin types including retinol beginners\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin morning and\/or evening; always follow with SPF 30+ in the morning\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":44168063746340,"sku":"50W50665","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/retinol-2-5-supreme.png?v=1778855041"},{"product_id":"24k-gold-face-serum-anti-ageing","title":"24K Gold Face Serum for Radiance \u0026 Anti-Ageing | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is a luxurious 24K Gold Face Serum by Ammuri, enriched with real gold particles and anti-ageing actives to deliver a premium skin-brightening treatment. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It targets fine lines and wrinkles, boosts radiance, and leaves skin visibly firmer, brighter, and more youthful-looking with regular use. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone wanting a high-end, results-driven serum that combines the luxury of gold with effective anti-ageing skincare.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eUnlock the secret to radiant skin with our \u003cstrong\u003e24K gold face serum\u003c\/strong\u003e. 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This powerhouse formula combines high-concentration retinol with the soothing properties of hyaluronic acid and niacinamide. Perfect for targeting fine lines, wrinkles, and uneven skin tone, it works deeply to rejuvenate your complexion.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e Retinol 2.5%, Hyaluronic Acid, Niacinamide\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Fine lines, wrinkles, uneven skin tone, pores, dehydration, all skin types\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to clean skin in the evening; always follow with SPF 30+ the next morning\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Skincare","offers":[{"title":"Default Title","offer_id":48746155278628,"sku":"W0-UM7E-G6K7","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/retinol-2-5-supreme.png?v=1778855041"},{"product_id":"microneedling-serum-roller-derma-aqua-roller","title":"Microneedling Serum Roller for Anti-Ageing \u0026 Youthful Skin | Ammuri","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e This is the Ammuri Micro 72 Needles 0.5mm Derma Aqua Roller, a microneedling serum applicator that combines ultra-fine needles with a 3ml hydra serum ampoule. \u003cstrong\u003eWhat it does:\u003c\/strong\u003e It gently exfoliates, stimulates collagen production, and delivers deep hydration directly into the skin for improved texture, elasticity, and a visible anti-ageing effect. \u003cstrong\u003eWho it's for:\u003c\/strong\u003e Ideal for anyone wanting a convenient, at-home microneedling treatment that combines skin renewal with intensive serum hydration in one easy step.\u003c\/p\u003e\u003cp style=\"margin-top:0.8em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e\u003cp\u003eDiscover the transformative power of the \u003cstrong\u003eMicro 72 Needles 0.5mm Derma Aqua Roller\u003c\/strong\u003e at Ammuri Beauty. This innovative tool combines microneedling with deep hydration to rejuvenate your skin. 72 ultra-fine 0.5mm needles gently exfoliate and stimulate collagen production, while the 3ml hydra serum ampoule delivers potent moisture directly into the skin.\u003c\/p\u003e\u003chr\u003e\u003cp\u003e\u003cstrong\u003eTool Type:\u003c\/strong\u003e Microneedling Serum Roller | \u003cstrong\u003eNeedle Count:\u003c\/strong\u003e 72 | \u003cstrong\u003eNeedle Size:\u003c\/strong\u003e 0.5mm\u003cbr\u003e\u003cstrong\u003eBest For:\u003c\/strong\u003e Collagen stimulation, deep hydration, skin renewal, anti-ageing\u003cbr\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply the serum ampoule to the roller and glide gently over clean skin\u003cbr\u003e\u003cstrong\u003eMade in:\u003c\/strong\u003e UK | \u003cstrong\u003eCruelty-Free:\u003c\/strong\u003e Yes | \u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types\u003c\/p\u003e\u003cp style=\"margin-top:1.2em;\"\u003e🚚 Fast UK delivery  •  🔒 Secure checkout  •  ✅ 30-day satisfaction guarantee\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":55206876742015,"sku":"72Needles0.5mmAqua","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/microneedling-serum-roller-aqua-roller-product-image.webp?v=1752962214"},{"product_id":"ammuri-24-hour-retinol-serum-5-with-apple-stem-cell-rejuvenating-face-serum-for-anti-aging-wrinkles-mature-skin-brightening-hydrating-smoothing-formula-30ml","title":"24-Hour Retinol 5% Serum with Apple Stem Cell | Anti-Ageing \u0026 Skin Renewal | Ammuri Beauty","description":"\u003ch2\u003eRenewal That Works Around The Clock\u003c\/h2\u003e\u003cp\u003eThe Ammuri 24-Hour Retinol 5% Serum with Apple Stem Cell is a high-performance anti-ageing treatment formulated for those ready to take their skincare seriously. Combining one of dermatology's most studied actives — Retinol — with the regenerative potential of Apple Stem Cell technology, this serum works continuously to support skin renewal, visibly reduce the signs of ageing, and restore a firmer, more youthful-looking complexion.\u003c\/p\u003e\u003cp\u003eThis is not a quick fix. It is a long-term investment in your skin's future.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eVisibly reduces the appearance of fine lines and wrinkles with consistent use\u003c\/li\u003e\n\u003cli\u003eSupports skin cell renewal for a smoother, more refined texture\u003c\/li\u003e\n\u003cli\u003eHelps improve skin firmness and elasticity over time\u003c\/li\u003e\n\u003cli\u003ePromotes a more even skin tone and reduced appearance of dark spots\u003c\/li\u003e\n\u003cli\u003eProvides 24-hour hydration support without heaviness\u003c\/li\u003e\n\u003cli\u003eEnhances overall radiance and skin clarity\u003c\/li\u003e\n\u003c\/ul\u003e\u003chr\u003e\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\u003cp\u003eFormulated for those experiencing:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEarly to established fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eLoss of skin firmness or elasticity\u003c\/li\u003e\n\u003cli\u003eUneven skin texture or rough surface\u003c\/li\u003e\n\u003cli\u003eDullness and lack of radiance\u003c\/li\u003e\n\u003cli\u003eDark spots or uneven skin tone related to ageing or sun exposure\u003c\/li\u003e\n\u003cli\u003eThose ready to introduce a clinically studied anti-ageing active into their routine\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRecommended for ages 30 and above, or earlier for those with advanced sun exposure history. Not recommended during pregnancy or breastfeeding.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eIngredient Spotlight\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eRetinol 5%\u003c\/strong\u003e\u003cbr\u003eOne of the most extensively studied ingredients in skincare, Retinol is a Vitamin A derivative that accelerates skin cell turnover, stimulates collagen production, and visibly reduces the appearance of fine lines, wrinkles, and uneven skin tone. At 5%, this formulation delivers meaningful results while remaining suitable for regular use when introduced gradually.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eApple Stem Cell Extract\u003c\/strong\u003e\u003cbr\u003eDerived from a rare Swiss apple variety, Apple Stem Cell Extract is used in skincare for its ability to support the longevity of skin stem cells and promote a more youthful cellular environment. It works synergistically with Retinol to enhance the skin's natural renewal processes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cbr\u003eA powerful humectant that draws moisture into the skin and helps retain it throughout the day and night. Its inclusion counterbalances the potential drying effect of Retinol, keeping the skin comfortable and hydrated throughout the renewal process.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNiacinamide (Vitamin B3)\u003c\/strong\u003e\u003cbr\u003eSupports the skin barrier, minimises pore appearance, and helps reduce redness and uneven tone. Niacinamide works in harmony with Retinol to enhance results while improving overall skin tolerance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeptides\u003c\/strong\u003e\u003cbr\u003eShort-chain amino acids that signal the skin to produce more collagen and elastin. Peptides complement Retinol's action by supporting structural skin proteins, contributing to improved firmness and resilience over time.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eTexture \u0026amp; Feel\u003c\/h2\u003e\u003cp\u003eThe 24-Hour Retinol Serum has a smooth, fluid texture that absorbs quickly and evenly across the skin. It does not pill under moisturiser and leaves no greasy residue. Designed for evening use as the primary application, it can also be used in the morning when followed by SPF 50.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eHow To Use\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eEvening Routine (PM) — Primary Application\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eDouble cleanse to remove SPF and impurities\u003c\/li\u003e\n\u003cli\u003eApply toner or essence if used\u003c\/li\u003e\n\u003cli\u003eDispense 3–4 drops onto fingertips\u003c\/li\u003e\n\u003cli\u003ePress gently into skin — do not rub or drag\u003c\/li\u003e\n\u003cli\u003eFollow with a nourishing night moisturiser or facial oil\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eMorning Routine (AM) — Optional\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003eCleanse and tone\u003c\/li\u003e\n\u003cli\u003eApply serum\u003c\/li\u003e\n\u003cli\u003eFollow with moisturiser\u003c\/li\u003e\n\u003cli\u003eFinish with SPF 50 — mandatory when using Retinol\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cem\u003eIf new to Retinol, begin with evening use only, 3 nights per week. Gradually increase to nightly use as your skin builds tolerance over 4–6 weeks.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eResults Timeline\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWeeks 1–2:\u003c\/strong\u003e Skin may experience a brief adjustment period — mild dryness or sensitivity is normal as cell turnover increases. Hydration is key during this phase.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeeks 3–4:\u003c\/strong\u003e Skin texture begins to feel smoother and more refined. Early improvement in radiance and tone becomes visible.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeeks 6–8:\u003c\/strong\u003e Visible reduction in fine lines and improved skin firmness. Skin tone appears more even and luminous.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLong-term consistency:\u003c\/strong\u003e With continued use, collagen support compounds and skin renewal deepens. The most significant anti-ageing results are seen at the 3–6 month mark and beyond.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eComplete Your Anti-Ageing Routine\u003c\/h2\u003e\u003cp\u003eFor optimal results, pair with:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri Peptide Anti-Ageing Serum\u003c\/strong\u003e — use in the morning to complement Retinol's evening action with daytime collagen support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmuri Vitamin C Day Cream SPF 50\u003c\/strong\u003e — essential daily protection that shields skin from UV damage and prevents further signs of ageing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eNever skip SPF when using Retinol. UV exposure without protection will counteract your results and increase sensitivity.\u003c\/em\u003e\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eIs 5% Retinol suitable for beginners?\u003c\/strong\u003e\u003cbr\u003eIf you are new to Retinol, we recommend starting slowly — use every third evening for the first two weeks, then every other evening, building to nightly use over 4–6 weeks. This allows your skin to build tolerance comfortably.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this with other actives?\u003c\/strong\u003e\u003cbr\u003eRetinol pairs well with Hyaluronic Acid and Peptides. Avoid using alongside AHAs, BHAs, or Vitamin C in the same application to prevent irritation. Use Vitamin C in the morning and Retinol in the evening.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy is SPF so important with Retinol?\u003c\/strong\u003e\u003cbr\u003eRetinol increases the rate of skin cell turnover, which makes the skin more sensitive to UV radiation. Without daily SPF 50, you risk increased sun damage, sensitivity, and reversal of your anti-ageing progress.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I use this during pregnancy or breastfeeding?\u003c\/strong\u003e\u003cbr\u003eNo. Retinol is not recommended during pregnancy or breastfeeding. Please consult your healthcare provider for suitable alternatives during this time.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow long until I see real results?\u003c\/strong\u003e\u003cbr\u003eMost customers notice improved texture and radiance from weeks 3–4. Visible reduction in fine lines typically becomes apparent from week 6–8 with consistent use. The most transformative results come with 3–6 months of commitment.\u003c\/p\u003e\u003chr\u003e\u003ch2\u003eOur Promise\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e🇬🇧 Developed in the UK\u003c\/li\u003e\n\u003cli\u003e🐰 Cruelty-free — never tested on animals\u003c\/li\u003e\n\u003cli\u003e🔬 Science-backed formulation with clinically studied actives\u003c\/li\u003e\n\u003cli\u003e🌿 Free from unnecessary fillers and harsh irritants\u003c\/li\u003e\n\u003cli\u003e✨ Dermatologist-inspired — formulated with skin health at its core\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eAmmuri Beauty is built on the belief that effective skincare should be purposeful, transparent, and honest. Every product is developed with integrity — no overclaiming, no shortcuts, no compromise.\u003c\/em\u003e\u003c\/p\u003e","brand":"Ammuri Beauty","offers":[{"title":"Default Title","offer_id":55936958792063,"sku":null,"price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/files\/24hr-retinol-5-hero.png?v=1779048423"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/0719\/6964\/collections\/anti-ageing-collection-hero.png?v=1778884524","url":"https:\/\/ammuribeauty.com\/en-au\/collections\/anti-ageing-skincare.oembed","provider":"Ammuri Beauty","version":"1.0","type":"link"}