Which Ammuri Product Should I Choose? | Product & Routine Guide
Which Ammuri Product Should I Choose?
This guide compares current Ammuri products by routine goal and experience level. It is designed to help shoppers quickly understand the main differences between products without relying on medical or guaranteed-result claims.
Quick Product Guide
| Goal | Product to Consider | Why It May Fit |
|---|---|---|
| Everyday brightening | Niacinamide Brightening Face Serum | For customers who want a straightforward serum for brighter- and more even-looking skin. |
| Targeted brightening | Extreme Brightening Face Serum | Contains Kojic Acid and Alpha Arbutin for customers focused on the appearance of dark or uneven-looking areas. |
| Brightening + Exosome formula | Exosome Brightening Booster Serum | A brightening-focused serum with Kojic Acid and Vitamin C. |
| Morning moisturiser + SPF | Vitamin C Day Cream SPF 50 | A moisturising morning step with SPF 50. |
| Peptide skincare | Peptide Anti-Ageing Serum | For hydration, smoother-looking texture and the appearance of fine lines. |
| Lightweight hydration | Aloe Vera Gel | Multi-use hydration for face, body and hair according to product directions. |
| Fine or thinning-looking hair | Pura D'or Biotin Shampoo | Cosmetic shampoo for customers focused on fuller-looking hair and scalp cleansing. |
Which Retinol Strength?
| Experience | Product | Routine Note |
|---|---|---|
| Beginning or rebuilding a retinol routine | Retinol Supreme 2.5% | Lower-strength option within the Ammuri retinol range. Introduce gradually. |
| Established retinol user | Retinol 3.5% Concentrated Formula | Focused 3.5% evening retinol step. |
| Established user wanting added hydration ingredients | Retinol 3.5% with Hyaluronic Acid & Vitamins | 3.5% retinol with added hydration-support ingredients. |
| Advanced / high-strength retinol user | Retinol MAX 5% | High-strength evening formula for customers who already tolerate retinol. |
Retinol note: Apply retinol in the evening to clean, fully dry skin. Start infrequently and increase only if your skin remains comfortable. Use suitable broad-spectrum sun protection every morning. If pregnant, breastfeeding, under dermatological care or unsure whether retinol is suitable for you, seek professional advice before use.
Build a Brightening Routine
- Choose one brightening serum rather than layering several strong formulas at once.
- Follow with comfortable moisturising care if needed.
- Use suitable sun protection every morning.
See the full Brightening Routine · Shop Brightening Products
Build an Anti-Ageing Routine
- Use a peptide serum as a hydrating cosmetic step if it suits your routine.
- Choose a retinol strength that matches your experience level and introduce it gradually.
- Keep the rest of the evening routine simple and moisturising.
- Use suitable sun protection every morning.
See the full Anti-Ageing Routine · Shop Retinol & Anti-Ageing
Other Shopping Routes
Need Help Choosing?
Visit the Skincare Advice Centre or contact Ammuri Beauty for product and order support.